I don’t know about you, but I think this is true for me. I’m one lazy guy. If it doesn’t show up on the first 3 pages, I try another keyword/s. That’s just the way it is. It sucks how only the richest and bigg-ass companies make it to the top search results while websites like these stay at page 9999999.
At most, people will go through three pages of results before giving up, found the survey by Jupiter Research and marketing firm iProspect.
It also found that a third of users linked companies in the first page of results with top brands.
The study surveyed 2,369 people from a US online consumer panel.
It also found 62% of those surveyed clicked on a result on the first page, up from 48% in 2002.
Some 90% of consumers clicked on a link in these pages, up from 81% in 2002.
And 41% of consumers changed engines or their search term if they did not find what they were searching for on the first page.